Urban Decay Primer Potion
Urban Decay Primer Potion
Urban Decay Primer Potion
Urban Decay Primer Potion

Urban Decay Eyeshadow Primer Potion is one of those must-have iconic products in the beauty blogging world. Some of you reading this will already be a fan, in which case it’s awesome isn’t it?! If not, hopefully I will convert you as it genuinely is a fantastic product that you need in your makeup kit for long lasting crease free eye shadow.

It comes in a handy squeezy tube with a nozzle. Previously it was a solid plastic tube with a doe foot applicator, which meant that there were some issues when it was getting to the end, but now with the new tube you can make sure you get every last bit out.

It’s a creamy coloured kind of mousse textured cream that easily blends in. Be fairly quick about it though if you leave that baby on for longer than 5 minutes without blending it becomes super difficult- which I guess is the point- but when I swatched it, rubbing it off afterwards was bloody difficult I tell you!

When wearing Urban Decay Primer Potion, my eye makeup lasts for hours without smudging. It easily lasts all day, but it’s even lasted nearly 24 hours, (yes on very odd occasions I’ve not removed makeup before bed- so sue me!) but it proves that this has serious staying power.

I’ve tried the MUA eye primer- which I’m not sure is discontinued- or if it’s just not in stock, and it’s fabulous for the price but it doesn’t quite live up to Urban Decay because my eyeliner would smudge onto my upper lid mid way through the day, but with this, I don’t get the problem.

At £15 you might deem it a little steep, but in all honesty I think it’s worth it and it does last a while as you only need a little bit each time.

I cannot say this enough, if you have not tried this you must go out right now and purchase it…well you don’t have to right now, but if you’re looking for a reason or a positive review to give you a push in the right direction, this is it! I’ve gone without it for months, and whilst my dupe did a very good job, I’m so glad to have this baby back in my makeup kit.
Urban Decay Eyeshadow Primer Potion can be purchased from Debenhams and Look Fantastic for £15.